7 Benefits of Promotional Products

Promotional products are affordable items that can make your prospective customers and clients interested in your brand. Branded merchandise such as mugs and pens have great uses in offices whilst benefiting many other areas of businesses to give long lasting and effective brand impression. The goal of promotional giveaways is to attract and appeal to customers and people are grateful for a free product, and consumers really appreciate useful products that add value to their lives.

1) How promotional gifts can invoke a sense of brand loyalty

One of the most important aspects of a successful business is to ensure proper engagement with new customers. What better way to engage with a potential customer than with a free gift? It has been shown in studies that giving a gift to your customer increases chances of your customer choosing you over your competitors by invoking a sense of brand loyalty.

A clear benefit of a promotional gift is that it builds a sense of brand loyalty long after the conversation is over. A study shows that at an exhibition, people are much more likely to visit a stand and listen to a pitch if a promotional item is involved. Giving a gift to your potential customer is a great way to start a conversation that could lead to communication and ultimately a sale.

Brand Loyalty2) How having a good relationship with your customers pays in the long run

Building strong meaningful connections with your customers is a quality that will ensure your company will benefit in the long-run. Customers recognise that if companies try and build meaningful relationships with their customers they are more likely to recommend their friends and family to that specific brand, this can be very advantageous for your company in the future.

Building strong relationships can be done by having frequent giveaway competitions on social media such as branded gifts or tickets to events. This is great for customers who win the competitions but also starts to build engagement with the customer base whilst increasing the engagement of your network. Your network can be many different people from suppliers and partners, business colleagues and professionals, potential and existing customers right the way to family and friends.

Customer Relationships3) Using promotional products to make customers passionate about you

A great benefit for using branded merchandise is that customers can develop a passion for your brand, values and products through being engaged emotionally. Consider Coca-Cola’s 2 year “Share a Coke” marketing campaign, this consisted of personalised names on the labels of their products. This campaign created a personal relationship with consumers who could contact Coca-Cola directly and request their names on a botte of Coke. The Coca-Cola website stated that during the campaign, “Over 730,00 glass bottles personalised via the ecommerce store.” This was a great gauge of the customer’s willingness to share information and interest for the brand and increasing interactions with the brand itself.

Customer Passion4) Reward your customers and build relationships with your clients by using promotional merchandise

Handing out branded gifts can set the steps in place to build relations with an existing client. Gifting a promotional product shows that you are a distinctive and attractive brand which benefits your brand identity. Consumers get passionate about a brand when their emotions are triggered. This emotional response can be used in a variety of different advertising mediums such as a reward for loyal customers. Whether a brand is adventurous or creative, giveaways will create a fan base with strong levels of commitment. Think of Red-Bull’s association with extreme sports. Just seeing the logo on a can of Red Bull can fill customers with a sense of excitement and passion.

Customer Relationships5) Showing commitment to existing customers leads to strong customer retention

Showing commitment to existing customers can have profound business results. A recent study claimed that “it costs five times as much to attract a new customer than to keep an existing one”. This shows that brand commitment is definitely worth investing in. Providing existing customers with personalised, tangible products is a very effective way to keep them interesting in your brand. The main benefit to these results is that you can focus on existing customers which can dramatically increase your return on investment.

Customer Retention6) Advertising using promotional merchandise is a cost-effective marketing strategy

Promotional merchandise is cost-effective when considered in terms of impressions (an impression is a single view of a particular ad) compared to other forms of advertising media. Branded merchandise has a lower cost per impression compared to conventional forms of advertising such as newspaper, TV and magazine advertisements. Whilst conventional advertising is often passive and indirect to specific users, the advantage of specialised merchandise is that the branded products can often have a much more active interaction with consumers.

Consider the number of times a consumer will be exposed to a conventional TV or magazine ad compared to a promotional gift such as a pen or mug. A recent American study stated that: “TV and magazine ads both cost 1.8 cents per impression, ad specialties (promotional products) cost an average of 0.6 cents per impression.” This study shows that promotional products have a clear benefit over conventional advertisements, as they are 66% more cost effective per impression forms of advertising.

Promotional Products7) Most branded merchandise is passed along to a friend boosting “cost per impressions”

Due to their useful nature, promotional merchandise is typically passed along from person to person. A study from the ASI organisation said that “more than half of the consumers report that they will giveaway a [promotional] product that they are finished with rather than throwing it away.” When a consumer does this your brand image benefits from increased impressions.

The same study done by the ASI found that in London “15% of consumers throw a product away, 18% file them away and 67% give the item to someone else.”

So here are the major benefits of using promotional products

  1. A promotional gift can invoke brand loyalty after a conversation is over.
  2. Having good relationships with your customers can clients will pay off in the long run with effective return on investment.
  3. Using promotional products makes customers passionate about your brand or company
  4. Promotional merchandise can be used to reward your customers by creating intimate relationships with your clients.
  5. Create stronger customer retention by showing commitment to existing customers using printed merchandise
  6. Promotional merchandise is a cost-effective marketing strategy compare to conventional forms of advertising
  7. Boost your “cost per impression” with branded merchandise as most merchandise is passed along to a friend after use.

An understanding of the benefits of promotional products is important to correctly implement them into your advertising campaign. As a business, you can take the time to learn what you customers need as a consumer and the give them a promotional gift that can add value and benefit to their day to day lives. We have an extensive and growing range of great promotional products… see our store for more details! If you can’t find what you are looking for we supply a bigger variety of products than currently listed on our site, so please get in touch today to see how we can help.

For more information about promotional products, don’t hesitate to contact our dedicated sales team on  0113 3221010 or drop us and email at sales@promoparrot.com.

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Josh Milner

About Josh Milner

I am the digital marketing apprentice at Promo Parrot. I post to all the company social medias, where all the photos of all the promotional merchandise are posted. I also edit the company website to ensure that all errors and issues are resolved. The website is also under constant change to make it look as professional as possible, that also falls to me. My apprenticeship covers both digital marketing and webpage maintenance.
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