Corporate gift giving is at the forefront of the corporate culture. According to research conducted by the BPMA (British Promotional Merchandise Association), 79% of promotional gift recipients feel appreciated, a further 47% are happy and another 21% are impressed when they receive a personalised gift from a brand or company. Whether it’s to employees, clients or stakeholders, a token of appreciation and acknowledgement goes a long way.
Now the festive period is rapidly approaching, personalised business gifts are more in demand than at any other time of the year. Research suggests that the last 3 months of 2016 saw the highest growth in consumer spend for over four years, so getting your companies name into the hands of your target market during this timeframe has never been so paramount.
However, there are many factors to consider when searching for corporate gift inspiration and as a promotional gift purchaser, you don’t want to make any mistakes.
Here is Promo Parrot’s guide to gift giving etiquette for business and how you can avoid the mistakes you may not have realised you’ve made in the past.
Know EXACTLY who you’re buying for.
The number one rule of marketing in any industry is knowing your target audience and understanding their needs. Put this into practise when it comes to selecting the perfect promotional gift, whether it’s for an employee, client or someone else. The main purpose of a promotional product is practicality – 50% of recipients agree that usefulness is the most important quality of a branded gift. Items that will be used every day such as Oyster Card Wallets, they are a cost effective and high in demand promotional gifting solution that’s guaranteed to be used every day considering the amount of people who use an Oyster Card every day.
It’s also important to consider the recipient’s religion and occupation. There are some religions that do not celebrate Christmas, and even though presented with a gift, the recipient may not be able to accept, thus causing an awkward situation that could easily have been avoided. Furthermore, in some occupations, such as a civil servant, gift acceptance may be seen to compromise personal judgement or integrity.
Get the packaging right.
When it comes to the art of giving, presentation is everything. Smart, well though-out packaging not only look professional, but elevates the value of a gift by presenting it in a way that makes it look more expensive and exclusive to your business. Without the correct packaging your promotional gift may not look the part and make you clients and employees think that you bought those products from a random place on the internet.
Branded gifts have greater impact.
Branded promotional gifts not only show the thought that has gone into the gift selection, but creates a memorable gift that will be treasured forever. Even something as small as a branded mug will be constantly used considering that the average UK tea drinker consumes 876 cups of tea a year. A higher-end promotional gift such as a promotional Parker Pen will be kept and treasured by the recipient too. Parker is an iconic and renowned British brand with rich heritage, engrave the pens with the company name and your brand will be kept close to them for years to come.
Set a budget and stick to it.
When it comes to purchasing corporate branded gifts, it’s important to set a budget so you know exactly how much of your business finance to set aside. Whether you’re marketing a small business or global brand, budgeting is of the utmost importance for promotional gifts to ensure that no one is left out, especially when it comes to buying gifts for employees.
Whatever your budget allowance is, at Promo Parrot we have a range of promotional gifts that cater for it.