How do we ensure a consistent colour across products?

Many of the products that we at Promo Parrot sell come in a vast array of different colours. This means the choice of standard stock colours across the entire product selection of branded merchandise is huge. Colour variations will also be visible given that the products are made via multiple sources across the world.

So, when it comes to trying to match a product to a company’s branding colours, this is when an in-depth consultation needs to take place.

As you can see below, something like our Cambridge mug can have subtle differences when put against a product of similar colour. The questions to ask here are, “are either or both these colours good enough for that campaign? They are two different materials, so is this colour difference too big?”

If we felt that the colour difference was too much, we would then put forward other options. That might take the form of an item that has a coloured trim. A pen is a good example as they come in a range of colours, and offer neutral base colour that can take the branding well.

If the brand colours were more royal blue, you could go for a white base colour and add the brand colour as the trim. Or you could even reverse that, and go for an all blue pen which will clearly stand out but will then take in white.

Colours evoke emotion. When you’ve invested so much time on your branding and want to ensure its correctly applied. The colour and product choice is vast, so more often than not, there will be an item that matches your brand colours. But there are options and it’s always worth having that chat to see what you really want to achieve.

Pantone Matched Products

So, another area to look at is pantone matched products. These are becoming more and more common in the promotional product sector as technological advancements take place. This allows products to be an exact pantone match to your brand colours.

These might come as a slightly higher price or there might be some minimum quantity requirements, but it is certainly worth considering given how much effort you will have been to, to make sure that the branding is right for your company and activity.

So just to summarise, there are always options with regards to product colours. There might be ever so slight subtle variations in terms of different materials, manufacturing bases or products, but it’s worth investing that time early, with a company like us, to ensure that your choice is absolutely spot on. Whether you use a neutral product with your brand colour, or go with a coloured product, we will work with you to ensure it really matches well.

For more information about our promotional products or for a quote don’t hesitate to contact us. Call us on 0113 3221010 or email sales@promoparrot.com

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Josh Milner

About Josh Milner

I am the digital marketing apprentice at Promo Parrot. I post to all the company social medias, where all the photos of all the promotional merchandise are posted. I also edit the company website to ensure that all errors and issues are resolved. The website is also under constant change to make it look as professional as possible, that also falls to me. My apprenticeship covers both digital marketing and webpage maintenance.
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