Promotional products have been a popular choice for building brand recognition during marketing campaigns. Now that advertising on the internet provides large amounts of ways of tracking the results of advertising, it’s important to show that promotional and branded gifts have positive effects on your brand and sales.
BPMA (The British Promotional Merchandise Association) have conducted several surveys and done research that provides evidence that there is a direct correlation between promotional product advertising and an improvement in brand recognition and an increase in sales.
In addition, to brand awareness and better sales, this form of advertising yields a better return on investment.
Here are some of the key findings from a survey conducted by the BPMA. The research included surveying close to 15,000 people who had received a promotional product for free within the previous year.
66% of all participants claimed they could recall the brand on the promotional product they received within the last 12 months.
The ROI (Return On Investment) on promotional products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and prin.
79% of all those surveyed would be likely to do business with that company again.
Most participants (87%) kept a promotional product for longer than a year!
About half (56%) said their impression of the company improved after receiving a branded promotional gift.
Popular Promotional Products
The most popular promotional products in terms of favourites listed by those who were surveyed were USB Drives, pens, an electrical item, or a mug.
When it comes to longevity, a good portion of them – 87% – said they kept a promotional item for longer than a year and 30%, keep promotional products for up to 4 years.
Of course, the longer a promotional product is kept, the more impressions it makes on the recipient and anyone else that sees the recipient using said promotional product,
The impact of these products on recipients is great. They can recall the specific type of product received and remember the brand name or name of the company for a long period of time after receiving it.
In fact, over 94% of those who participated in the research study said that they do not forget the advertiser or the product advertised.
Promotional Products Change Consumer Behaviours
One of the more staggering statistics on branded promotional products uncovered is on how they can change buyer habits. Many consumers are willing to switch their brand in order to receive a free promotional gift. This means that advertising “Free gift with purchase” can be a promotional or branded item, Consumers are much more likely to keep free braded items than they were several years ago.
When asked about re-gifting promotional products, some even said they would give away a promotional product they received to someone else as a gift. One of the main reasons that consumers keep promotional gifts is because they find them useful.
How Are Promotional Products Used?
The main use for promotional products is to increase brand recognition. However, marketing and advertising executives also report that they often use branded merchandise in product giveaways, combining it with a call to action.
In whatever way you decide to use promotional products in your advertising campaign, they are certainly likely to help you build brand awareness and increase sales for your company.
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