There is no secret, but us Brits really do enjoy a good cuppa, so take advantage and provide your clients with promotional mugs printed with your logo or message. If you enter any office in the UK you are bound to find a mug whether it be branded or not, but this clearly shows that mugs are a promotional product that cannot be forgotten about.
Choosing the right mug for you and your business can be quite hard, but at Promo Parrot we do all of the hard-work, all you have to do is choose a style that suits you. Below are the things that you should consider when choosing your style.
Why a promotional mug?
Many people now think that businesses no longer give out branded mugs as a promotional giveaway, but they are in fact wrong. There is a simple reason for their enduring popularity in the promotional marketplace: they work. Promotional mugs are solid, simple and reliable, they are kinds of everyday items that make fantastic promotional product because your customers are likely to actually use them.
Before getting into the design aspect of your chosen printed mug, it’s important to think about your target audience. One of the advantages of the mug is that its use is so universal. Almost everyone drinks some kind of hot beverage during the day. Also, their simplicity means that they are easy to adapt for different demographics and audiences, so you can really fine-tune your messaging depending on the specific kind of mug you use.
Broadly speaking, there are going to be three possible audiences for your branded mugs: employees of your company, new customers, or existing customers. Which of these three groups you target is going to affect which type of mug you go for and how you go about designing it. For employees, relatively simple mugs with the company name and logo, such as our Budget Busting Cambridge Mugs, will suffice. Whereas if you’re looking to attract new customers, you want something a little more unique, something that your customer won’t find elsewhere and which will keep them intrigued about your company. Printed Brite Americano Mugs for example, allow for you to design a colourful and quirky promotional gift that your customers are likely to appreciate, but more importantly, use.
What kind of company are you?
Another thing to think about is what kind of company you are and how this can be best reflected in the type of branded mugs you offer. While the standard tea or coffee mug is a staple of offices everywhere, there are ways you can stand out. Choosing stylish designs that draw attention to your individuality as a brand is one such way.
For instance, if you’re dynamic business, such as a sportswear brand or travel company, you might want to offer your customers something that reflects that dynamism such as the Brite Americano Mug that can be used whilst on the go. Equally, if you’re a start-up or a tech company with a company ethos built around employee participation and exciting new ideas, you might think about using Heat ‘n’ Reveal Mug, which are a novel way of getting workers to brainstorm and share ideas.
Obviously different companies are going to have vastly different needs and financial resources available to them. But being on a modest budget shouldn’t prevent you from getting just as much from your branded mugs. Some of our best-performing models are also very modestly priced, meaning that if you are a small business or on a budget, you can still make use of mugs.