Gin has always been a popular drink due to how versatile it is, being able to be used in new cocktails and drinks every year. However, in the past five to ten years gin sales had slumped and reached a lower plateau than it is used to. This is likely because of the rise in popularity of other alcoholic beverages like ciders and wines. Recently however, new distilleries opened up meaning the choices of gin increased over time and slowly popular bars, especially in London, noticed the increase in demand and it became the IT drink. In the last 12 months sales of gin increased by 16% and over 40 million bottles were sold in the UK.
Some of the leading gin distilleries are Gordon’s and Hendriks with more alternative makes growing and even starting, with around 40 new companies springing up in the past year alone. A lot of people are very specific with how they have their gin and can even be particular about how it is served depending on what brand of gin is used. For example Hendricks gin is served over ice topped up with tonic and garnished with a slice of cucumber for the best experience, Gordon’s gin is served over ice topped up with tonic and lemon. Even the glass used it usually chosen specifically for the drink but more on that later.
Gin is made using distilled ethanol and has an agricultural origin. One of the main ingredients of almost every gin is juniper berries, with some using other natural botanicals as well that gives the flavouring that people have come to love. In recent times cocktail bars are finding new ways to use gin in their drinks and what started out as the simple martini is now been developed and used amongst other alcohols to make a whole range of beverages. Long island iced tea is one of the most popular options mixing gin, vodka, tequila and coke together for unique experience. This variety of uses this drink has is increasing how many people consume it. The increase in bars that use it means that younger people as well as older people are keeping the market going and further boosting sales for gin.
The increase in popularity for gin had encouraged bars to promote the drink and inspired the launch of festivals that solely focus on this one drink, the different brands and the cacophony of different mixtures and cocktails available for them! This build in popularity makes this a very good time to produce some promotional gin glasses. They can be branded with up to 4 colours and are perfect for cocktail bars due to the demand for gin and different drink concoctions that include it. We have recently added the promotional gin glass to our product range, allowing you to make some very elegant and useful glasses for you to use for whatever you may need. These can be used as a giveaway at parties, events and festivals or can be used in pubs, bars and clubs with the establishment’s logo or even the gins makes logo (with their permission of course). One popular distribution method is to make a hamper that has a branded gin glass as well as miniature bottles of gin, cocktail stirrers and other treats within. A lot of businesses like to team branded gin glasses with cocktail shakers, a cocktail recipe book and a bottle of gin so people can try their hand at making their own drinks at home or with friends and family.
Promotional gin glasses are perfect for any business that relates to alcohol as although we have focused on gin in this blog, they are able to be used with any drink imaginable. As mentioned bars, clubs and restaurants would find great usage out of these products but their use stretches even further. Having a big company celebration? Why not brand your glasses! Got a big business event where you will meet lots of customers and must make a good impression? It’s also a good idea to bring your branded glasses with you. Promotional glasses are always a great idea, and with gin being as popular as it is, promotional Gin Glasses seems like the obvious choice…