Why use promotional umbrellas?
The winter is fast approaching, the weather is changing and the mornings are becoming wetter and colder. Therefore, a promotional umbrella will help you capitalise from the weather. The opportunities are endless with promotional umbrellas mainly since just one will give you the chance to reach hundreds of people who may benefit from your business. The umbrella will also remind the client that is using it about your business. Promotional umbrellas are a must have for any event this winter, they not only keep your clients dry but also have your company logo all around the event.
They are arguably seasonable…
One important thing to remember that promotional umbrellas are very seasonable, they are most popular in the winter months. During the summer, promotional umbrellas are not very popular due to the weather being warmer and normally drier. However, with the British Summer the weather is very unpredictable. Different summer events may still benefit from promotional umbrellas, such as music festivals. If the weather is a complete wash out, hundreds of people will still see your logo. Also, the same occurs in the opposite, if the weather is clear and sunny the promotional umbrellas can be used as a sun shade.
How easy are they to distribute?
Promotional Umbrellas are quite easy to distribute. They are practical meaning that clients will want to keep them for themselves, especially in the winter months. Umbrellas are an item that people don’t want to throw away until they are broken as they always have a use. With smaller, telescopic umbrellas they are easily stored in bags as they take up little space. By them only taking up little space it means that people would be happy to pick one up and take it home.
What is the marketing potential of promotional umbrellas?
The marketing potential of promotional umbrellas is huge. The main reason for this is the amount of people who use umbrellas. The more people that use a promotional umbrella the bigger the audience reach. Therefore, generating widespread acknowledgement of the business from a single use of a promotional umbrella. The umbrellas will most likely be used around the country and will not only generate more recognition in the location your business is based but possibly around the whole country. As well as the above, other businesses may use the promotional umbrellas for their customers resulting in your brand being distributed further generating further recognition.
What should be considered when buying promotional umbrellas?
There are a few points that should be considered when purchasing custom printed promotional umbrellas. Points such as the event, the location and the time of year. The event is a point that sometimes gets overlooked. Mainly for the fact that an umbrella is an umbrella, however, if an event is aimed at businessmen then you don’t want to be giving them an umbrella they will not use themselves. The umbrella choice is key to getting the audience to use them, if the choice isn’t correct for the event then the umbrella may be just thrown to the side and never used. The location of the event is also a major point to be aware of. If the event is to be held in a location with little or no outdoor shelter then the umbrellas should be chosen accordingly. For events like that a bigger umbrella is better as more people can use one umbrella. The time of year is also important as if it was in the middle of the summer less umbrellas would be used. In the winter, more promotional umbrellas will be used as the weather is more likely to be rainy and cold.
Promotional umbrella can be factored into any budget…
When looking at promotional umbrellas, of course you should think about how much of a budget you should be spending on promotional items. When thinking about the costs you will have to sit down and do some careful thinking. What is the best price? Which product has the best price per unit? All these questions need to be answered. Once these questions are answered, then you are ready to make the choice on how much you have to spend.