Later in this blog we have listed many of the benefits of using promotional products and merchandise. Having an advertising campaign is essential to a business that wants to keep growing and showcasing its talents. Promotional merchandise is a great way to keep your advertising campaign going into the offices and homes of your potential and existing clients.
Promotional products are affordable items that can sway your prospective clients to be interested in your brand. Branded merchandise, such as bags and mugs, have uses in offices whilst benefiting many other areas of business to give a long lasting and effective brand impression. The goal of promotional giveaways is to attract and appeal to customers. People are grateful for a free product and consumers really appreciate useful products that add value to their lives.
The following are 8 key benefits of using promotional products and how they reap great rewards in your marketing campaign.
1 How promotional gifts can invoke a sense of brand loyalty
One of the most important aspects of a successful business is to ensure good engagement with new customers. What is a better way to engage with a potential client that with a free gift? It has been shown in various studies that giving a gift to your customer increases chances of your customer choosing you over your competitors by invoking a sense of brand loyalty.
2 How having a good relationship with your clients pays in the long run
Building strong and meaningful connections with your customers is a quality that will ensure your company will benefit in the long-run. Customers recognise that if companies try and build meaningful relationships with their customers they are more likely to recommend their friends and family to that specific brand, this can be very advantageous for your company in the future.
Building strong relationships can be done by having frequent giveaway competitions on social media such as branded gifts or tickets to events. This is great for customers who win the competitions but also it starts to build engagement with the customer base whilst increasing the engagement of your network. Your network can be many different people from suppliers and partners, business colleagues and professionals, potential and existing customers right the way to family and friends.
3 Using promotional products to make customers passionate about your brand
A great benefit for using branded merchandise is that customers can develop a passion for your brand, values and products through being engaged emotionally. Consider Coca-Cola’s 2 year marketing campaign of “share a Coke” which consisted of personalised names on Coke bottles in the UK. This campaign created a personal relationship with consumers who could contact Coke directly and request their names on a Coke bottle. The Coca-Cola website state that during the campaign “Over 730,000 glass bottles personalised via the e-commerce store”. This was a great gauge of the customers willingness to share information and interest for the brand and increasing interactions with the brand itself.
4 Reward your clients and build relationships with them using promotional merchandise
Handing out branded gifts can set the steps in place to build relations with an existing client. Gifting a promotional product shows that you are a distinctive and attractive brand which benefits your brand identity. Consumers get passionate about a brand when their emotions are triggered. This emotional response can be used in a variety of different advertising mediums such as branded merchandise which is a great way to reward a customer. Whether a brand is adventurous or creative, giveaways will create a fan base with strong levels of commitment. Think of Red-Bull’s association with extreme sports. Just seeing the logo on a can of Red-Bull can fill customers with a sense of excitement and passion.
5 Showing commitment to existing customers leads to strong customer retention
Showing commitment to existing customers can have profound business results. A recent study claimed that “It costs five times as much to attract a new customer than to keep an existing one”. This shows that brand commitment is definitely worth investing in. Providing existing customers with personalised, tangible products is a very effective way to keep them interested in your brand. The main benefit to these results is that you can focus on existing customers which can dramatically increase your return on investment.
6 Advertising using promotional products is a cost-effective marketing strategy
Promotional merchandise is cost-effective when considered in terms of impressions (an impression is a single view of a particular ad) compared to other forms of advertising media. Branded items have a lower cost per impression compared to conventional forms of advertising such as newspaper, TV and magazine advertisement. Whilst the conventional advertising is often passive and indirect to specific users, the advantage of specialised promotional products is that the branded products can often have a much more active interaction with customers.
Consider the number of times a consumer will be exposed to a conventional TV or magazine ad compared to a promotional gift such as a pen or a mug. A recent American study stated that “TV and magazine ads both cost 1.8 cents per impression, ad specialities (promotional products) cost an average of 0.6 cents per impression”. This study shows that promotional products have a clear benefit over conventional advertisements, as they are 66% more cost effective per impression than conventional forms of advertising.
7 Most branded merchandise is passed along to a friend boosting “cost per impressions”
Due to their useful nature, promotional merchandise is typically passed along from person to person. A study from the ASI organisation said that “more than half of the consumers report that they will give away a [promotional] product that they are finished with rather than throwing it away”. When a consumer does this your brand image benefits from increased impressions.
The same study done by the ASI found that in London “15% of consumers throw away a product away, 18% file the item away and 67% give the item to someone else.”
8 How can promotional products generate sales and increase leads?
Promotional products have been shown to make a lasting impression on existing and potential customers helping to generate new leads and sales. The chart below shows that as an advertisement medium “promotional products” have a 50.7% success rate of a call to action. This means that when a promotional product has a call to action such as go on a website or call up a number for some information it has a higher success rate that conventional forms of advertising such as TV and radio.
1) A promotional gift can invoke brand loyalty after a conversation is over.
2) Having good relationships with your clients will pay off in the long run with effective return on investment
3) Using promotional products makes customers passionate about your brand or company.
4) Promotional merchandise can be used to reward your customers by creating an intimate relationship with your clients
5) Create stronger customer retention by showing commitment to existing customers using promotional products
6) Promotional merchandise is a cost-effective marketing strategy compare to conventional forms of advertising.
7) Boost your “cost per impression” with branded merchandise as most merchandise is passed along to a friend after use.
An understanding of the benefits of promotional products is important to correctly implement them into your advertising campaign. As a business, you can take the time to learn what your customers need as a consumer and then give then give them a promotional gift that can add value and benefit to their day to day lives. We have an extensive and growing range of great promotional products … see our store for more details! If you can’t find what you’re looking for we supply a bigger variety than currently listed so, please get in touch today to see if we can help. One of our friendly members of staff will be able to take care of your needs. Call us on 0113 3221010 or email us at email@example.com
If there are any more key points we’ve missed please let us know in the comments section below!