Direct and dye-sublimation print: What is the difference?

• 26/03/2019
• admin
• 1

Branding methods confuse many people, so don’t think that you are alone if you don’t understand the branding method that is being used. When you are thinking about ordering promotional products for your next marketing campaign, you may here a few different branding methods being thrown around. You also may have read a little bit about the different branding areas that are available when branding your products. This article is going to cover the 2 branding methods that you will hear about when ordering your promotional merchandise.

What is direct print?

Direct printing is the process in which the ink is applied directly to the mug that you have ordered. In this case, no transfer paper is required so it tends to be the quicker branding option available on all products. Every branding method requires specialist equipment. Professionals have all of the necessary printing kit to ensure that the work is carried out to the highest possible standard.

What is dye-sublimation print?

Dye-sublimation contains extra steps, in turn usually leading to a longer lead time. When using dye-sublimation print, the artwork that is provided is transferred onto a paper. This is the heated up allowing for it to be transferred onto your mug. This has to be done very carefully, as any mistake here will have an impact on the finished item. Again, the experts have all of the equipment to make this technique work effectively.

Although the difference between direct and dye-sublimation is quite big. But when you are looking for a great quality promotional product that is reasonably priced, you don’t have to give it too much thought. When you are working with a great supplier you don’t have to make any tricky decisions, they will make them for you!

Choosing your promotional products can be quite challenging if you don’t have any plans for what you are looking to order. Speaking with your supplier about this is a great way to overcome this issue. The best suppliers have years of experience within the promotional products industry and are able to provide you with advice based on what will get you the best possible results. But remember, that you should never feel that you are being forced into a sale. Once you have the information that you need, feel free to walk away and work out your options before coming back and giving your next action.

For more information about promotional products, don’t hesitate to contact our dedicated sales team on  0113 3221010 or drop us and email at sales@promoparrot.com.