5 Top tips for advertising at Freshers Week – Because your audience is there!

• 17/07/2014
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5 Top tips for advertising at Freshers Week – Because your audience is there!

Freshers Week usually spells the start of a journey for many young adults moving away from home for the first time and living independently whilst experiencing the Uni lifestyle. Socializing and joining active clubs and groups allows young adults to meet new friends which is all part of the experience. Together with the education, this will prepare students for the future. It’s truly a golden opportunity for any young person, and it’s easy to see why university places get snapped up so quickly. Freshers Week is the ideal opportunity to raise your brand awareness, why? Because your target audience is there!

It’s the future generation walking through the university for the first time, full of enthusiasm and expectations, looking for guidance and education. Freshers Week is the best opportunity to introduce your company to a new generation of customers who can benefit from your business services, building and securing your future clientele. You have to have the correct approach to leave a lasting impression on your new target audience. You need to meet their demands and provide them with a unique memory of your company. Below we explore 5 top promotional advertising tips to help you build your new customer base for the future!

1 – Make sure you stand out – Create your stall to attract attention!

Your stand at Fresher Week has to be the one that every student is crowding around, generating a buzz and attracting attention. Create an amazing display worthy of this, hire a competent graphic designer and ask to see previous work creating stand backgrounds. If you are short on funds people per hour is an excellent resource of freelance graphic designers, where you can set a price per project. Mirror this with vivid banners which display your company branding.

 

 

2 – Meet and greet your potential customers – Make sure they know who you represent

Introduce yourself and your company to everyone who visits the stand. Make sure you have readily available information on your company and services you offer. Prepare for any questions with pre written answers and be aware you will be queried on topics you may not be prepared for. Create a lasting impression by having your representatives wear promotional clothing. Promotional T-Shirts & printed hoodies produce a uniformed image creating an atmosphere of unity within your company.

3 – Promotional Products – Choose the correct products for your demographic

You are at Fresher Week to promote your company and attract new customers. They must remember your company branding. Choosing the correct promotional products is key to the success during this type of advertising drive. Demographic awareness is vital, pick products that your future clientele can use or relate to. Promotional Bottle Opener Keyrings are a great starting point; they will sit in the hands of your clients all year long and are handed around during events and parties, increasing your brand exposure. They are also extremely durable and will be used for years to come; I currently have a metal bottle opener keyring on my keys from the Carlsberg concert in 1997!

Promotional Pens are cheap and cheerful, plus provide a valuable tool for any student during Freshers Week and starting university. Pens are light and portable, they can be kept within rucksacks without any issue until they are needed to take important lecture notes or write down phone numbers! The print area on a custom branded pen is surprising large, giving your promotional logo plenty of room to be seen.

Promotional Travel Mugs have proven to be extremely popular with students. A hot drink in the morning seems to be the staple start to the day for many people rushing to get to their next lecture. Travel mugs come with a sealable lid to stop spillages and keep in warmth, making sure your recipients arrive with a hot drink safely secured and not covered in coffee!

Your selection of promotional gifts at Freshers Week needs to meet your demographic criteria, promotional water bottles, printed sticky notes, branded note books and promotional USB sticks are all ideal for Freshers Week, providing students with the tools they need to get by on their university degrees whilst casually reminding them of your company branding.

4 – Make sure you leave a lasting impression – It’s the reason why you’re there!

Your stand has to be well set up and cater for the Freshers Week audience. You need to get people to your stall and take your company message away with them. Think about how you can make a lasting impression. Be creative and adventurous with your ideas. Think outside the box and be unique. This is key to making sure your visitors are talking about your stand. Pinterest is a valuable resource of excellent creative ideas for promotion, which you can take and tailor to meet the image you wish to portray.

 

5 – It’s the secret to promoting – Give them a reason to come back!

Highlight the reasons why your business is worth using over other competitors! Provide better information and offers. Prepare a Freshers Week pack of information showing why they should be using your services. Promotional Cotton Bags make excellent goodie bags to be filled with promotional material. They are reusable and promote an environmentally friendly ethos which will portray your company in a positive light. Plus they will be used to carry books around the campus, providing you with extra advertising. Did I mention they are cheap to print!!

Finally…

Make sure your stand is the best and busiest at this year’s Freshers Week. It’s a fantastic opportunity for any company looking to advertise and raise company awareness.

Opportunities like this do not come round every week so take advantage of the situation when it arises and make sure you let people know who you are!

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If you have any questions regarding this article or Freshers Week please get in touch with our dedicated sales by contacting us on 0113 322 1010. Alternatively, you can email us at sales@promoparrot.com.

This article was written by Sean Devlin, Website Manager at Promo Parrot.