If you have ever received a branded piece of merchandise, there is a high chance that it will be a promotional pens. It’s not hard to see why they are so popular with businesses and customers with their cheap prices, relatively large branding area and actual usefulness. There is a very wide selection of pens available on our site, we believe we are the perfect spokespeople to discuss the deeper reasons as to why these products are so popular and what you should consider before printing, transferring or engraving some pens of your own.
Why they are so loved
It’s quite easy to say that promotional pens are so popular because of their price but it’s a little more complex than that. It appeals to companies because there is literally a different pen for any occasion. If you want something really cheap to give out to thousands of clients at a tradeshow, give the White Curvy Pen a look. Do you want to gift your most esteemed clients a very high quality pen that they will keep with them forever to make a very large impression, print your logo onto the Swarovski Twist Action Ballpen. Looking to appeal to a younger crowd and show of a more quirky side to your brand, treat them with your very own Jumbo Size High 5 Ballpen. While speaking about how you can customize your pen for any occasion, the branding area of pens usually are very large and cover a good amount of the pen. This is great as it not only makes a company logo or message large and easy to see but it also allows you to fit more detail on there or squeeze more information if you desire.
Another reason promotional pens are loved so much by our customers is that they are a walking advertisement of sorts. Their small size makes them easy to send out as direct mail which is a bonus but they can make their way around to many people and not just reach a small number of people. They will be given to one person to use and then handed to someone else and borrowed by another.
So a promotional pen can not only be customized to any occasion, printed with a large area and would increase the impressions your company logo will achieve? Well that’s not all! The psychology behind promotional products also benefits the use of promotional pens. This is because clients who receive promotional products are more likely to do business with them. Not only that but clients will be happier and more likely to purchase if the product they receive is useful and provides an actual advantageous benefit. Giving out a promotional pen certainly fits into this category or promotional items which has in-turn increased their popularity!
Many Uses of promotional pens
One of the most common and best ways to use your branded pens is that you give them to clients at trade shows and events but it isn’t the only way to get the message out. Direct mail is also very popular because of their small size they are cheap to send out in the post. You can also give them out to colleagues and distributed around the office as they are likely to take them home and then given to their friends or family. This is also great for when customers come in to the office as they can take one as they leave to be a friendly reminder of your brand and as a remind of the time you came into your office. You can also send your promotional pens alongside other products that they have bought as a bonus. You can run an offer on a product that your company produce and sell where if they purchase it they will receive a free branded pen as well. Persuading the customer to purchase a product by offering an extra gift is a very effective way to drive sales, plus it provides the same benefits of advertising we have already talked about.
What to consider before choosing your promotional pen
Just like any promotional item, you need to consider everything before branding your pens. The first thing you need to look at is your target audience, whether that be your audience you currently reach, the people you expect to be coming to an event or a new group of people you want to reach out to. As mentioned before, this will affect what products may apply as the people you give to and the impression you want to make will affect what pens will be appropriate. This will also affect what kind of print you want to make on the product. A general rule is that pens are complemented by simple artwork but you may want to include a website or a phone number or even a hashtag.
There is a reason these products are still leading the way in the promotional products industry. The effectiveness, low price and many uses keep it popular with our clients and the clients of our clients. The wide range of pens also means that no matter what industry you are in, you can find a pen for you…