Start-up businesses: What are the best promotional products?

Start-up businesses: What are the best promotional products?Many start-up businesses are looking for ways that they are able to grow their business. Many are looking at the traditional ways of marketing, content marketing and paid advertising, but many are missing out on a large section of their target audience by not using promotional products.

What are the best promotional products?

There are a large number of promotional products available, but which ones are the best. The best promotional products are the ones that give the best exposure to you target audience. Here are our top 5 best promotional products:

  • Printed tote bags
  • Promotional mugs
  • Branded pens
  • Branded stress balls
  • Promotional keyrings

Printed tote bags

Printed tote bags are one of the most purchased promotional products, for which we can think of numerous reasons. First of all, promotional bags are a highly cost-effective promotional item. They have a low cost per unit and are designed to last for a long time. They also have a large branding area to allow for you to display your logo and/or message to the masses.

Horizon Tote Bag

Promo Parrot’s Horizon 5oz Cotton Tote Bag

By displaying your branding or message on the side of a promotional bag, you are able to lower your cost per impression drastically. The more people that will see your bag, the lower the costs become. Imagine buying advertising space in Times Square, the shear volume of people that pass through there means that the cost you would be paying for each person to see this would actually be miniscule.

Let’s say that on average 2,000 people pass through Times Square per hour and that you have purchased the billboard for 24 hours at a cost of £10,000. So, in 24 hours you would have reached around 48,000 people. So, if you take the £10,000 and divide that by the total impression (48,000) you get a cost of around £0.21 per impression.

Promotional mugs

Promotional mugs are a great way of ensuring that everyone in the office is happy. We are all aware that coffee is a must have in any office environment, so why not take advantage and promote your brand at the same time. In the UK, an average of 400 million mugs of coffee are consumed daily this is equivalent to 146 billion cups of coffee a year.

Cambridge Mug

Promo Parrot’s best selling promotional mug!

Printed mugs are perfect in almost any situation. Whether they are for an event, launch of a new product or brand, or even just for the office they are a highly effective way of ensuring that your brand name is going to be remembered.

Branded pens

Branded pens are an essential for all businesses. There comes a time where something is urgent and needs to be written down. Many start ups overlook the simple products and go for something much bigger, however, no promotional product has as much influence as a simple promotional pen.

White Curvy Pen

Promo Parrot’s White Curvy Pen

By putting your branding into the hands of your customers, you are giving them a daily reminder about you and your brand. Many business people tend to leave their promotional pens behind at events, conferences and in hotel lobby’s. This is allowing for their pen to come to somebody else aid, but more importantly their branding is going to be in that person’s hand.

Branded stress toys

As I am sure that you are all aware that the stress of owning your own business is very high. A promotional stress toy is a great way to relieve your own stress whilst promoting your business at the same time. With a number of different style available there is bound to be one that will suit your businesses needs.

Promotional Stress Ball

Promo Parrot’s popular Promotional Stress Ball

If none of the printed stress toys we advertise on our site appeal to you, then you can build your own Bespoke Stress Toy. All you have to do is give us a description of what you want the product to be and our design team will be able to create the perfect shape for you and your business. This allows for you to create something truly special and one of a kind, which is sure to stick in your client’s minds.

All in all, there are a large number of promotional products that are perfect for all start-up businesses. Whether you are looking to create a product for use in and around the office, or if you are looking to give them away to people who come to visit your store there is always a product that can match your needs.

For more information about promotional products, don’t hesitate to contact our dedicated sales team on  0113 3221010 or drop us and email at sales@promoparrot.com.

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When should I order my promotional products for my event?

When should I order my promotional products for my eventLead times are something that we are asked about almost daily here at Promo Parrot. Lead time is the limiting factor for getting your products to you in time for your next event, when looking for your products you’ll need to bear this in mind.

What is lead time?

Lead time is the amount of time that it takes for you to receive your promotional products once you have placed your order. Usually, our lead times are 7-10 working days from artwork approval. So, once you’ve had your proof from us and you’ve approved it, that shows how your product is going to be printed and that is when the lead time begins.

From then on, the clock is ticking. Your products are on the machine being printed and they are in the queue.

Why are some lead times longer than 10 days?

Some of our products come directly from the Far East, thus meaning that the lead times are increased due to the extra time needed to ship your products. A great example of this are USB Flash Drives, they usually take between two and three weeks. There are some other options available to you, however they are bound to cost more.

Twist USB Flashdrive

Our Promotional Twist USB Flash Drive

At the end of the day, if USB Flash Drives are the product that you would like, they can be done on a shorter lead time, it is just down to the cost of this.

What if I need my products sooner that the standard lead time?

Items such as Promotional Mugs, Printed Tote Bags and Branded Lanyards can be turned around in 5 days, sometimes even quicker. This is a great way of promoting your brand at such short notice. As well as the product mentioned above, Promotional Trolley Coin Keyrings are a great way to get your brand into your clients lives every day and they are available on an express

48 Hour Cambridge Mug

Promo Parrot’s 48 Hour Cambridge Mug

Some of our promotional products have an express service that is available, but that will incur and extra charge. A great example that comes to mind are our promotional mugs. In extreme circumstances, they can be produced in 48 hours from artwork approval. This is allowing us to ensure that 99.9% of all our customers can have some form of promotional products available to them for their event.

When is the best time to order my products for my event?

To allow for you to have the most time possible, you should look to order your products as soon as you know about the event. This allows adequate time for your promotional merchandise to be printed and delivered to you. At the latest, we would recommend that you are enquiring about your products 4 weeks prior to your event.

By enquiring this early you are allowing time for any changes that may be required to the artwork. This is an important factor when ordering your promotional materials as the artwork and colours that are used will have to adhere to your branding guidelines.

In summary, lead time is a huge factor in determining if you can get your promotional product in time for your event. The lead time depends on the product and is variable dependent on the time of year. You should be looking to enquire about your promotional merchandise at least 4 weeks before it is needed to allow for any changes that may be required.

For more information about promotional products, don’t hesitate to contact our dedicated sales team on  0113 3221010 or drop us and email at sales@promoparrot.com.

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On the go: How promotional products can stop the war on waste

Promotional travel mugs and cups are great giveaways that can help to show how eco-friendly your business is. Walking into your local café and passing the barista a reusable travel mug to put your coffee into, it is so simple yet effective in the reduction of waste, it’s a small change and one that could have a huge impact on the environment.

Paper Cups: A Growing Problem

For most of us, grabbing a cup of coffee in the morning is almost as natural as breathing. Particularly for those who are in a rush (most of us on a morning!) buying your coffee on the go is a great time saving option. The only time that many of us think about the growing amount of waste is when we see the paper cups left out or thrown in the streets. Almost all of us don’t think about the enormous build up of these cups and the effect that they have on the environment.

Coffee Cup WastePaper Cups – A Global Issue

The amount of waste produced by discarded coffee cups is staggering. 10,000 coffee cups are thrown away in the UK alone every 2 minutes! That’s an average of 7 million cups each year, and this number is still rising. Even if you put these cups in the recycling in, they are not being re-purposed. To make the paper coffee cups waterproof, they are coated with polyethylene, this means they are not recyclable. It’s not entirely the fault of consumers, these paper cups are marketed as eco-friendly, some even feature a recycling feature a recycling symbol on the paper sleeve. Huge coffee chains like Starbucks and Costa Coffee are aware of this problem but they aren’t willing o tell their customers, because they want to appear wholly sustainable.

Now Comes Eco-Friendly Promotional Products

The fastest way to reduce this waste is to change the material these cups are made from. The only way for this to happen is for these companies to be pressured by the consumer. The coffee drinkers of the UK are the only thing keeping them running, the risk of losing profit could spark change in these corporations and make them realise that waste is a problem we all face, and it starts with the responsibility of businesses. Another, more immediate change we can make is to ask baristas to put our coffees in re-useable cups.

The Americano Mug range is a great way to start reducing this. They are made from Polypropylene Plastic which makes them highly durable. With the ability to print some of the styles in full colour, and with mix and match lid and grip colours they are highly customisable too. With the Americano range being produced in the UK, no extra pollution is created as they are not needed to be shipped overseas.Distribute eco-friendly promotional products today and at you next event and do your part in reducing the amount of waste that is created every year.

For more information about promotional products, don’t hesitate to contact our dedicated sales team on  0113 3221010 or drop us and email at sales@promoparrot.com.

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The 6 things you’re missing out on by not using promotional products

The 6 things you're missing out on by not using promotional productsPromotional products aren’t just for niche industry operations. Whether you are a small organisation looking to grow your business, or an established company wanting to reach a new market, a product branded with your company name and logo is the most cost-effective way to promote your brand. Here are 6 things your business is missing out on if promotional products aren’t a part of your marketing mix:

Reaching a broader market

When you giveaway a promotional product, it’s not just the recipient that sees your message. Your audience widens to family members, friends, co-workers, passers-by, and anybody who happens to catch a glimpse of your gift. While your main concern should be marketing to your target audience, it doesn’t hurt that promotional products are extremely mobile and can reach audiences to which you’ve never marketed. TV ads get fast-forwarded through. Magazine ads get flipped through without hardly a glance. Only promotional products provide a conscious, interactive experience for your marketing message.

A more positive brand image

Creating a positive brand image doesn’t happen overnight – you need to consistently shape your customers’ opinions over the years by delivering what they need and driving home your message with promotional products. Research shows promotional products create a more favourable impression of the advertiser 42% of the time. Establish goodwill by associating your brand with charitable or community events by handing out promotional products to highlight your company and it’s positive involvement.

A more positive brand imageHappier customers

Happier customers buy and come back. Hand out promotional products to make a situation right (an order mishap or long wait time, for example), or simply give them as a freebie to thank customers for their business. Receiving a gift make people feel special and shows customers their business is valued and appreciated. Besides, everybody loves a freebie.

Higher direct mail response rates

For direct mail campaigns, bulky is best. Stuff a small, lightweight promotional product in your envelope to boost open rates. Not only will recipients be more likely to open your mail piece, but they will also have a more positive impression of your company and will appreciate the free gift. This is particularly effective if the promotional products you include are useful to them, so try to match products to your target market.

Higher direct mail response ratesSoak up the buzz

Every business owner wants their company to be talked about (in a positive way, of course) and to drive more sales by word of mouth. Giving out promotional products is a powerful way to attract attention to your brand. This is especially true at trade shows, where exhibitors are battling to attract attendees to their booths. There’s nothing like a cool freebie to break the ice with your potential customers and engage them in conversation. Plus, they’re more likely to listen to your marketing pitch because you just gave them a free gift.

Make a lasting impression

If your promotional product is useful or appealing to recipients, they’ll keep it and use it. 53% of people use a promotional product at least once a week, meaning it gets repeated impressions from both the person using it and anyone who see that person using it. Repetition is key to remembering a message. By handing out promotional products, you’re giving your audience repeated exposure to your brand, helping them remember your company and what it’s about.

Make a lasting impressionFor more information about promotional products, don’t hesitate to contact our dedicated sales team on  0113 3221010 or drop us and email at sales@promoparrot.com.

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7 Benefits of Promotional Products

Promotional products are affordable items that can make your prospective customers and clients interested in your brand. Branded merchandise such as mugs and pens have great uses in offices whilst benefiting many other areas of businesses to give long lasting and effective brand impression. The goal of promotional giveaways is to attract and appeal to customers and people are grateful for a free product, and consumers really appreciate useful products that add value to their lives.

1) How promotional gifts can invoke a sense of brand loyalty

One of the most important aspects of a successful business is to ensure proper engagement with new customers. What better way to engage with a potential customer than with a free gift? It has been shown in studies that giving a gift to your customer increases chances of your customer choosing you over your competitors by invoking a sense of brand loyalty.

A clear benefit of a promotional gift is that it builds a sense of brand loyalty long after the conversation is over. A study shows that at an exhibition, people are much more likely to visit a stand and listen to a pitch if a promotional item is involved. Giving a gift to your potential customer is a great way to start a conversation that could lead to communication and ultimately a sale.

Brand Loyalty2) How having a good relationship with your customers pays in the long run

Building strong meaningful connections with your customers is a quality that will ensure your company will benefit in the long-run. Customers recognise that if companies try and build meaningful relationships with their customers they are more likely to recommend their friends and family to that specific brand, this can be very advantageous for your company in the future.

Building strong relationships can be done by having frequent giveaway competitions on social media such as branded gifts or tickets to events. This is great for customers who win the competitions but also starts to build engagement with the customer base whilst increasing the engagement of your network. Your network can be many different people from suppliers and partners, business colleagues and professionals, potential and existing customers right the way to family and friends.

Customer Relationships3) Using promotional products to make customers passionate about you

A great benefit for using branded merchandise is that customers can develop a passion for your brand, values and products through being engaged emotionally. Consider Coca-Cola’s 2 year “Share a Coke” marketing campaign, this consisted of personalised names on the labels of their products. This campaign created a personal relationship with consumers who could contact Coca-Cola directly and request their names on a botte of Coke. The Coca-Cola website stated that during the campaign, “Over 730,00 glass bottles personalised via the ecommerce store.” This was a great gauge of the customer’s willingness to share information and interest for the brand and increasing interactions with the brand itself.

Customer Passion4) Reward your customers and build relationships with your clients by using promotional merchandise

Handing out branded gifts can set the steps in place to build relations with an existing client. Gifting a promotional product shows that you are a distinctive and attractive brand which benefits your brand identity. Consumers get passionate about a brand when their emotions are triggered. This emotional response can be used in a variety of different advertising mediums such as a reward for loyal customers. Whether a brand is adventurous or creative, giveaways will create a fan base with strong levels of commitment. Think of Red-Bull’s association with extreme sports. Just seeing the logo on a can of Red Bull can fill customers with a sense of excitement and passion.

Customer Relationships5) Showing commitment to existing customers leads to strong customer retention

Showing commitment to existing customers can have profound business results. A recent study claimed that “it costs five times as much to attract a new customer than to keep an existing one”. This shows that brand commitment is definitely worth investing in. Providing existing customers with personalised, tangible products is a very effective way to keep them interesting in your brand. The main benefit to these results is that you can focus on existing customers which can dramatically increase your return on investment.

Customer Retention6) Advertising using promotional merchandise is a cost-effective marketing strategy

Promotional merchandise is cost-effective when considered in terms of impressions (an impression is a single view of a particular ad) compared to other forms of advertising media. Branded merchandise has a lower cost per impression compared to conventional forms of advertising such as newspaper, TV and magazine advertisements. Whilst conventional advertising is often passive and indirect to specific users, the advantage of specialised merchandise is that the branded products can often have a much more active interaction with consumers.

Consider the number of times a consumer will be exposed to a conventional TV or magazine ad compared to a promotional gift such as a pen or mug. A recent American study stated that: “TV and magazine ads both cost 1.8 cents per impression, ad specialties (promotional products) cost an average of 0.6 cents per impression.” This study shows that promotional products have a clear benefit over conventional advertisements, as they are 66% more cost effective per impression forms of advertising.

Promotional Products7) Most branded merchandise is passed along to a friend boosting “cost per impressions”

Due to their useful nature, promotional merchandise is typically passed along from person to person. A study from the ASI organisation said that “more than half of the consumers report that they will giveaway a [promotional] product that they are finished with rather than throwing it away.” When a consumer does this your brand image benefits from increased impressions.

The same study done by the ASI found that in London “15% of consumers throw a product away, 18% file them away and 67% give the item to someone else.”

So here are the major benefits of using promotional products

  1. A promotional gift can invoke brand loyalty after a conversation is over.
  2. Having good relationships with your customers can clients will pay off in the long run with effective return on investment.
  3. Using promotional products makes customers passionate about your brand or company
  4. Promotional merchandise can be used to reward your customers by creating intimate relationships with your clients.
  5. Create stronger customer retention by showing commitment to existing customers using printed merchandise
  6. Promotional merchandise is a cost-effective marketing strategy compare to conventional forms of advertising
  7. Boost your “cost per impression” with branded merchandise as most merchandise is passed along to a friend after use.

An understanding of the benefits of promotional products is important to correctly implement them into your advertising campaign. As a business, you can take the time to learn what you customers need as a consumer and the give them a promotional gift that can add value and benefit to their day to day lives. We have an extensive and growing range of great promotional products… see our store for more details! If you can’t find what you are looking for we supply a bigger variety of products than currently listed on our site, so please get in touch today to see how we can help.

For more information about promotional products, don’t hesitate to contact our dedicated sales team on  0113 3221010 or drop us and email at sales@promoparrot.com.

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Top 5 tips to attract attention to your stand at your next trade show

Top 5 tips to attract attention to your stand at your next trade showThe time of year for trade shows is upon us again, and they can become quite a daunting task especially if it is your first time as an exhibitor but there is no need to panic, there is plenty of time to prepare to ensure that you are ready for when the big day comes. Every industry that you can think of will have some kind of trade show, and before planning to exhibit it is a good idea to do some homework and visit some top events in your industry and if you can the event you are planning to exhibit at. Not only does it provide you with a great excuse for a day out of the office, but it also helps your get a better idea of what other exhibitors (most likely your competitors) are already doing and how they are drawing in the crowds, then go away and make yours better!

Trade Show StandAfter you know which trade show you want to exhibit at, the next vital step is to know your goals for the event. There are a lot of common goals that people set, here are a few examples: generate leads, make sales, or to launch/promote a new product. It’s possible that you could achieve all 3 of these goals but for best practice it is good to have one as your main focus at you stand to ensure that you have a clear message for your target audience. How do I get people to my stand? This is a question that many people are asking all the time when preparing for events and trade shows. Below are 5 ideas that can help you.

1. It is all about first impressions

Ensuring that the design and layout of your stand is appealing makes a huge difference in the number of people that you will see stopping by. Firstly, the design needs to be bold, bright and eye-catching. Secondly, your branding must be at the forefront of the design. Your message needs to be clearly displayed, people hate guessing what it is that you do, give it to them on a plate as they say. Also, be sure that you have good lighting and signs at every angle so that you can attract attendees from all directions.

First Impressions2. Give them something to talk about

Having a good looking stand is one thing but without any products, it would be wasted. When it comes to selecting the products or services you are going to display at the trade show, it’s important to consider who our target audience is and how you can appeal to all of their senses. Think about products they can taste, smell, touch or listen to. People love to experience the products rather than just look at them. Demonstrations or entertainment of some sorts are a great way to get people involved at your stand and when a few people gather round many others will follow as curiosity always attracts. Interactive stands are great for creating a buzz around your stand but don’t forget to consider a few things first like venue regulations and the cost implications and go from there.

3. People like people

As well as the right products you need the right people and this can sometimes be tricky. There is nothing worse that when you are walking around an event and look at a stand where all the employees are sitting on their phones, or talking among themselves not really showing any interest in the event or attendees. The other extreme, which you also don’t want is an overly pushy sales representative who radiates desperation trying to drag anybody and everybody into the stand to sell them something. The balance is all in the communication. People are attracted to people who look interested in the same thing that they are, so ensure that you have a representative on your stand who as a genuine interest in the products or services.

4. Don’t let them forget you!

Create a win-win situation by offering your visitors incentives to stay on your exhibition stand, such as competitions or promotions, in exchange for a little bit of data or even just tell a friend deal to help get your brand name out there. This will not only help attract attention to your stand but also will lead on to future contact with the potential sale leads. Running competitions in advance is also a great way of guaranteeing some visitors to your stand, by offering a ‘pre-event’ promotion, for example, give away some tickets to the event itself, this works perfectly to encourage some of your current customers to come and pay you a visit at the exhibition. Pre-event promotions are great for highlighting any discounts you might be offering at that specific event and will get people talking about your brand before visiting the show. Competitions at the event on your stand are a great way of attracting the large crowds, as people will gather to watch or to find out what is going on. So make sure that you’re offering a great prize to get the visitors interested and be clever with the layout of the stand so that the attention doesn’t distract from your main goal.

5. It’s all about the Freebie

Being an exhibitor these days, you cannot escape the promotional ‘freebie’ conversation, and yes there are thousands of options but there are still common favourites. However, just to play devils advocate here, a free promotional pen is great if that potential client is in need of a pen, if they’re not it’s likely to get thrown in to the bottom of a free printed tote bag they’ve also picked up at the event. The purpose of these promotional giveaways at events is to create that WOW factor and lasting impressions with your visitors. When choosing your promotional products to take to the event think about the three U’s; Useful, Unique and Unforgettable. Think about what your clients and potential leads actually want and need, your aim is for them to take your promotional gift away from the event and remember you by it so when the time comes for them to need your products or services your brand is at the forefront of their mind.

In summary, if you are wanting to attract the crowds to your stand at the next trade show or exhibition you are attending, you will have to think outside the box. Get creative with your stand design, make sure you have friendly people on the stand who know enough about your company to answer any question that might be thrown at them and give your visitors a reason to visit your stand whether it be through a competition or the world’s best promotional giveaway. Ensure that you have researched the event and that it is relevant to your business, and that what you are taking to the trade show is relevant those that are attending.

For more information about promotional products, don’t hesitate to contact our dedicated sales team on  0113 3221010 or drop us and email at sales@promoparrot.com.

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Single-use plastic – How you can help!

Single-use plastic - How you can help!Single-use plastic is an issue that many people are beginning to tackle. A huge amount of businesses are attempting to do their bit and reduce the amount of plastic that they are using, however many companies are still including a large amount of single-use plastics in their general day-to-day operations. This article is going to give you a deeper insight into the ways that you can avoid using plastic in your workplace.

What is single use plastic?

Single-use plastics, or disposable plastics, are use only once before they are thrown away or recycled. These items are things like plastic bags, straws, coffee stirrers, soft drinks and water bottles and most food packaging.

We produce roughly 300 million tons of plastic each year and half of this is disposable! World-wide only 10-13% of plastic items are recycled. The nature of petroleum based disposable plastic makes it difficult to recycle and they have to add new materials and chemicals to it to do so. Additionally, there are a limited number of items that can be made from this type of recycled plastic.

The top four used single-use plastics to avoidPetroleum based plastic is not biodegradable and usually goes into a landfill where it is buried, or it gets into the water and finds its way into the ocean. Although plastic will not biodegrade (decompose into natural substances like soil) it will degrade (break down) into tiny particles after many years. In the process of breaking down it releases toxic chemicals (additives that were used to shape and harden the plastic) which make their way into our food and water supply.

We produce hundreds of millions of tons of plastic every year, most of which cannot be recycled. It’s obvious that we need to use less plastic, move towards environmentally sustainable products and services and come up with technology that recycles plastic more efficiently.

Solutions - What you can do

There are some extreme solutions and some that are much more manageable. Some people believe that the best solution is to only use single-use plastic when necessary and other to not use it at all.  Here are a few suggestions from us to help you out:

Stop buying plastic water bottles

There are a few ways in which you are able to do this. You could either purchase a metal drinking bottle or maybe even a glass bottle. Both materials are infinitely recyclable and have a large robust market.

Glass BottleBring what you need with you

If you are planning on ordering food and would need plastic cutlery, you can eliminate the need for this by bringing along your own cutlery and reducing the amount of “to go” containers that you are using. Keeping a clean bag with cutlery with you is a great habit to have. At first this may be awkward, but it is a great way to look after the environment.

CutleryBuy in bulk

Packaging is a major source of disposable plastic so bring your own containers and bags (canvas and tote bags are best). If your supermarket doesn’t sell food in bulk, make the request or possibly find an alternative supermarket.

Bulk OrderingCook food at home

Most home-cooked food is more nutritious and delicious, plus it is made with love. Pack your lunch and you will not only protect the environment, but you’ll save a lot of money. As well as the money, you’ll be saving the environment by reducing the amount of disposable plastic that you are using.

Cook food at homeHow can this be adopted in marketing strategies?

There are a few simple steps that can be taken to allow for you to reduce the amount of single-use within your marketing strategies. For example, when you are purchasing products for the office or for the promotion of your brand, you should purchase your items for the whole year at once. This will reduce the number of times that you will be receiving smaller parcels with more disposable plastic within them.

Also, when promoting your brand, you should be using products that are not going to generate lots of waste plastic. A good example of a product to use would be printed tote bags. They are a great alternative to a plastic carrier bag and are perfect for encouraging your customers to reuse bags that they already own rather than purchasing a new one each time they purchase something. Our best seller is the Horizon 5oz Cotton Tote Bag.

Horizon Tote BagOur Promotional Americano Mugs are a great way of encouraging people to move away from using single-use plastic and paper takeaway cups. Paper takeaway cups are very hard to recycle due to them being coated in a plastic to make them water resistant. However, the Americano removes the need for your customers to use these cups allowing for less single-use cups to be used.Americano MugFor more information about promotional products, don’t hesitate to contact our dedicated sales team on  0113 3221010 or drop us and email at sales@promoparrot.com.

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Branded gin glasses – Why are they so popular?

Gin is becoming more and more popular, and many people are looking for great ways in which they can add this to their marketing campaign. With many businesses trying to keep themselves up to date with the latest trends and crazes Branded Gin Glasses are flying off of the shelves.

Why has the popularity of gin grown?

Ten to fifteen years ago, the only time that gin would have been used in a bar was far Dry Martinis (even though most of these were Vodka based) and Gin & Tonics. However, in the more recent years this attitude has changed. Many bars now prominently feature gin-based drinks and recognise the spirts versatility.

Gin DistilleryCocktails have also played a huge role in the resurgence of gin. This is mainly down to the ingenuity of bar tenders in creating new cocktails that are made mainly from gin, allowing for more people to get a taste for it. Many new small & craft distilleries have begun to open that specialise in the production of gin. With many more distilleries becoming established there is a much larger market for sale of gin.

Surprising gin facts

Gin is English – not Dutch: Genever, a malted spirit that is essentially light whisky with juniper, is the juniper distillate of the Netherlands. Gin was developed in London and is a unique and much purer spirit.

Gin ShotThe earliest mention of the word ‘Cocktail’ in reference to a drink was on 20th March 1798 in the London Morning Post and Gazetter. Inn the newspaper’s satirical account, it was consumed by Pitt the Younger at the Axe and Gate Tavern at the corner of Downing and Whitehall, which was later torn down to expand the Prime Minsters residence.

Gin BottlesGin and tomato juice was all the rage as a hangover cure in New York City in 1928, years before the vodka-based Bloody Mary made is debut at the King Cole Room in the St. Regis Hotel.

Bloody MaryLittle-known gin facts: the best way to taste gins for comparison is at room temperature, diluted with an equal measure of water. This reveals both qualities and flaws.

Gin in GlassThe gin and tonic first gained popularity in the British colonies, as then quinine in the tonic water was found to be a potent deterrent to malaria-carrying mosquitoes. However, the bitterness of the quinine was unpalatable, so gin was added to make the drink taste better.

How to add Branded Gin Glasses to your next marketing campaign

Adding your own twist to a marketing campaign can be quite difficult in this digital age. However, with the use of Branded Gin Glasses you are able to really put your mark on the next campaign. All glasses are perfect for reminding your customers of your brand, with the ability to have your logo etched on to the side of a gin glass, you are bound to add a stylish product into the promotion. Gin glasses are also great to be giving away at corporate events, with their high perceived value and great return on investment they are not a product to glaze over.

Branded Gin Glasses

Our Branded Gin Glasses

Our Branded Gin Glasses are a great feeling glass to hold and use, they are made frim a tough glass to help avoid breakages. The base looks relatively small; however, it is a perfect size to hold and balance any drink within the bowl. The stem is tall and strong to supply suitable grip for the user.

For more information about promotional products, don’t hesitate to contact our dedicated sales team on  0113 3221010 or drop us and email at sales@promoparrot.com.

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Expert bookkeeper needed?

Proubo BookkeepingPromo Parrot is proud to share that we have recently outsourced our entire bookkeeping department to Proubo Bookkeeping.

The decision to outsource our bookkeeping came down to several factors:

  • Reduce bookkeeping costs

The cost of having an in-house bookkeeper was extremely high. We wanted to find a professional company who could offer a great quality service but at an affordable price. Proubo Bookkeeping are not only low cost, but their service is second to none.

  • Limit staffing issues

When our in-house bookkeeper was off sick or on holiday, the entire department shut down until they returned. Proubo have allocated us a bookkeeping team who deal with our account daily. They have a team of over 40 trained professionals. Therefore, staffing is not an issue. Should a member of their bookkeeping team be off sick or on vacation, another member of the team picks up our work and tasks always remain on track.

  • Business growth

As our business grows, so does our need for more professional advice. Because Proubo’s team is so large and all they do all day is deal with bookkeeping and accounts, they are at the cutting edge of knowledge and technology. What they recommend for other customers they recommend to us also; therefore, we gain vast amounts of experience from other companies’ resources.

Proubo Bookkeeping manage all our day to day bookkeeping tasks, from Customer Invoicing and Supplier Payments, all the way to our more time-consuming task like Bank Reconciliation and VAT.

We are happy to recommend their service and if you want to find out more about Proubo, how they work and the services they offer, Promo Parrot would be happy to discuss further.

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Are printed tote bags still effective in 2019?

Are printed tote bags still effective in 2019?Many businesses are beginning to look for ways in which they can promote their business this year, and marketing departments are looking for the next big thing and looking to reach new heights with their marketing. But many are overlooking the simple solutions that can aid with this.

Promotional bags are one of the most effective promotional items that are available. This is down to many reasons, including cost and branding area. At Promo Parrot, we stand by the motto “If it isn’t broken, don’t fix it!”. Printed tote bags are a promotional product that have been around for years and has always worked. When you are looking for the next promotional product that you are going to use, ensure that you are looking for products that have been on the market for a while and that have proven results.

Horizon Tote Bag

Promo Parrot’s Horizon Tote Bag

With ample branding area available, promotional shopping bags are a great way to get your logo and contact information in front of those who matter most to your business. With the ability to print from 1 colour to full colour, the branding opportunities are endless. By displaying your logo and/or contact information on a product that is useful allows for your customers to have a constant reminder about your brand.

Branded tote bags are a great addition to the marketing campaign of any business, with a large array of different uses there are endless opportunities for you to add them to your marketing arsenal. They work well on their own or accompanied by other promotional items or materials. In general, a promotional tote bag is able to withstand use for years, meaning that your investment is sure to generate extra leads for your business.

Rainham Tote Bag

Promo Parrots Rainham Tote Bag

Printed cotton bags are a great giveaway due to the amount of uses that they have. Any promotional product that has a practical use is bound to stay in the hands of your target audience for a much longer period of time. Eco-friendly printed bags are a great way for your brand to be remembered for years to come.

Are printed tote bags here to stay?

Promotional tote bags have been around for several years now and have always been popular. This allows for many companies and organisations to invest their time and effort into promoting their brands through the use of promotional shopping bags.

Branded cotton bags are going to be around for a long time allowing for you to rest assured that your brand will benefit from using them as a part of your next marketing campaign. With many companies turning to the internet more and more for inspiration, lots of marketing departments are forgetting about the large variety of offline marketing techniques that are available to them.

Camden Tote Bags

Our Camden Tote Bag

Promotional bags are highly effective and are here to stay. Make sure to take full advantage of this by including them as a part of your next marketing campaign or event. They make a great giveaway at a number of events as they are great for carrying around all of the other goodies that you receive. This allows for any company to take full advantage of an event to promote to all that are in the venue.

As well as that, printed tote bags are one of the best products to use if you are looking for a high return on investment. They are essentially a walking billboard, meaning that more people are seeing your logo or message, compared to that of a singular leaflet. Thus, allowing for your brand to gain both traction and awareness.  The main reason that many companies use printed tote bags is down to the fact that they are a cost-effective marketing medium. With the ability to take advantage of the economies of scale by purchasing larger quantities, you are reducing the cost per impression drastically.

For more information about promotional products, don’t hesitate to contact our dedicated sales team on  0113 3221010 or drop us and email at sales@promoparrot.com.

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