The 5 most important things to consider when buying promotional products

• 18/04/2018
• admin
• 1

 

Budget:

The amount of money you’re willing to spend on your promotional products is pretty much the starting point for your promotional products journey. It allows you to plan the overall scope of your campaign. Covering product quality, quantity and purpose, it encompasses it as a broad stroke in this regard. Product quality is a hugely integral part of buying promotional products. With the product being reflective of your company, this is relevant in regards to quality. If the quality of a promotional product is poor, with your company logo emblazoned on it, this would paint your company in a negative light, leaving a bad taste in the consumer’s mouth.

Audience:

Knowing your audience a huge contributing factor when choosing a promotional product. The product itself has to resonate with your audience on a direct level, be applicable to them directly in their life. The audience is a hugely subjective and diverse entity to cover. The audience can depend on business size, what your business can offer and how you sell your products. An easy to digest example of this would be a Gym, giving away drawstring bags. It is quite universal and practical in nature and will be of a great amount of use to your audience, of individuals that go to the gym.

Purpose and Function:

How your product affects your customer’s lives can make a huge impact on the customer decision. Often a good promotional product offers the user some sort of practical usage, this can be as simple as a bottle opener or a keyring, items that are often used in day to day life. Utilising a product that the user may use in daily life, with your company logo, will often make your customers resonate with the product on a more intimate level, by surrounding them with products that they can associate to your business. This benefits your business as it increases the likelihood of a customer choosing your business for that very reason.

Effectiveness:

The overall effectiveness of a promotional product is widely subjective. It ventures into several aspects I have covered. The effectiveness of a promotional product can depend on what product is given at what event, or in what context. So take for example the event itself is an apprenticeship fair, taking into account your audience which would be of student age. Picking a product that would suit their immediate needs, a pen or notepad. This ideally would resonate with them, firstly with the product being free, as well as it satisfying a need of the customer. The effectiveness will be reflected in the amount of product you have left over from the event, to determine the overall success of the campaign.

Product:

When it comes to actually selecting your end product, it’s great to consider all of these factors, in order to make a truly informed decision. There are a few ways to go about this. One would be to go for the overall most popular products, so this could be a Cambridge Mug or Curvy Pen. These two silhouettes are the most popular and universal in their respective ranges. Being easily marketed to a wider audience due to the practicality of both. Another great way of choosing promotional products is through the influence of trends. Two examples spring to mind in regards to this, one being the tote bag, the other the fidget spinner. The tote bag boomed in popularity for a couple of reasons, namely the influx of environmentally friendly products, in this instance it stems from the new legislation, charging 5 pence for a plastic bag. This triggered a need for longer lasting bags, thus the huge boost in popularity. In regards to fidget spinners, they peaked as a promotional product in 2017, resonating in youth and adult culture respectively. Widely renowned as a novelty product, its success is not to be disregarded completely, but its popularity has definitely subsided.

Speaking conclusively, it is hugely important to consider all of these aspects when purchasing Promotional Products as a whole. As it allows you to select the right product for your specific campaign.

For any further information please do not hesitate to contact us, call us on 0113 3221010, alternatively, you can email us at sales@promoparrot.com.