Are promotional items still a thing in this digital age?

• 19/07/2018
• admin
• 1

Promotional items have been used for many years to capture the attention of a target audience through elements that are linked directly or indirectly with the company. However, facing the advancements of new technologies and digital marketing, it is worth asking if they still have the same effectiveness as before.

Fortunately, companies that have not failed to deliver these gifts to their customers show that these items remain an excellent investment. Undoubtedly, the commitment of employer’s points to digital media, but this does not limit the power of promotional items. In fact, it is easy to see that both modern platforms like these, and  traditional advertising mechanisms blend seamlessly. This phenomenon is observed strongly in the process of memorising the name of a company, one of the most complex challenges for specialists in the area. A good example that I remember when think of this is the Sun Life Direct Advert where they offer a ‘Free Parker Pen’.

Although communication has become something of virtual character, experts insist that these products have not lost their importance. Even if the item is presented at a conference, a fair or any other circumstance that allows direct contact with the consumer, it becomes a powerful advertising weapon.

This strategy is still effective because it is tangible, that is, you can see and touch. It also covers a specific need. Compared to other tactics that apply in this field, there is no doubt that it provides a close between the two players in the marketspace and therefore generates an intense experience for both.

As times have changed, various promotional items also adapted rapidly. Only true specialists in distribution, import and manufacture custom items of all kinds offer a wide range of possibilities to win potential investors with textiles, household items or objects for the office amongst other products.

Obviously, it still depends on the budget for a certain marketing goal to be achieved. However, a well-structured strategic plan and the desire to succeed, may also contribute to the success of your program.

The footprint of these objects remains in the memory of those who receive them. The effect they have cause a sensational impact on the public. Invest without fear, do not doubt the power of this promotional merchandising mechanism.

A promotional umbrella is still a great promotional item, although it isn’t a technological item. The reason that promotional umbrellas are still a big hit since almost every company uses umbrellas. With the above in mind, why do they choose printed umbrellas? The answer is simple, rain means people don’t have their eyes fixated on their phones whilst walking down the street, therefore, they are paying attention to their surroundings allowing companies to make the most out of the time that we are not spending with our eyes glued to our phones.

As the digital age takes a hold of the world, why not move with the times. There are numerous promotional products that are both technology based and practical. There are items such as power banks, with large printing areas and a practical use of being able to charge you phone whilst on the go.

The biggest seller in the technology category at this moment is most definitely USB Flash Drives. They have many uses and are not a product that will just be thrown away. With their long lifespan they are bound to have a good reception among the recipients.

Along with the products mentioned above, promotional phone charger USB cables are a big hit. Not only do these allow you to server the need of you customer as they are bound to need to charge their phone, but there will always be a demand for more phone chargers. As you are able to brand these you brand will always be close to the heart of those using your lead to charge their phone. Not only because it’s got you name on it, but because your allowing them to be a part of the digital age.

For more information about our promotional products or for a quote don’t hesitate to contact us. Call us on 0113 3221010 or email sales@promoparrot.com