When dealing with promotional materials it is incredibly important that the materials accurately represent your brand and the message you are trying to convey. A key part of this is the colours because different colours have different meanings and invoke certain emotions. It’s also important, when picking the colour of your promotional product, to pick a colour that compliments your artwork of choice and doesn’t clash. Thankfully, a lot of products on our site allow for a wide choice of colours like our best sellers; the Horizon Tote bag, the Cambridge Mug and the Curvy Ballpen. Because this choice is so important, and you want to get your product looking as perfect as humanly possible, we have investigated what each colour means and we are going to supply some tips for when you are considering your colour choices as well…
The Colours: What do they mean?
When looking at the various connotations of colours, it is important to think about what message you want to convey because you could end up using a scheme that delivers a message completely opposed to what you want. This could lead to clients building incorrect impressions of your business or just being generally confused. These meanings are especially important with promotional products as they help convey the message of your promotion. To help with this choice, we are going to list off some of the more prominent colours and give their meanings In order to help you find what colour product is for you.
- The colour red is very intense and is usually quite eye-catching. Strength, energy, power, passion, love and romance are all associated with this colour. It stimulates people to make snap decisions as it fills individuals with energy.
- Green is a very peaceful colour, being associated with courage, nature, freshness and safety, making this the perfect colour for promotions related to the environment. Green is usually seen as a positive colour because of these reasons so it will create a good impression with your clients.
- A colour that is considered more of a masculine colour is the colour blue. It is connected to things like trust, health, intelligence, wisdom and cleanliness. Studies have shown that seeing the colour blue has a calming effect and makes viewers more relaxed. Blue is the most used colour in logos because of this.
- Yellow is a very happy colour and incites joy from viewers because of things associated to it like sunshine flowers. Yellow has a few similarities to red in the fact that it is very eye catching and fills people with energy. Despite the happy feelings the colour usually gives off, it is also used a lot to symbolise caution, shown is things like construction sites.
- Typically, pink is used to market towards women as it is coupled with feminine attributes. Other associations include things like love, nurturing, compassion and understanding. It is used a lot by companies in the beauty and clothing industries.
- A white is considered by most to harmonise with almost every colour. Symbolising goodness, light, innocence, purity and cleanliness. White is a very simple, working well with simple designs. It is imagined as being cool because of snow and ice and shows cleanliness.
- Black is the colour of formality. Someone looking for an official look will use products that are black. Things like suits and shoes are black for this reason. Mystery and power are also exuded as well as self-control and discipline, independence and a strong will.
Complimentary colours: What work well together?
When two colours seem to work well together and look nice when placed next to each other, it is considered that they complimenting one another. If they don’t, it could lead to the artwork clashing with the product and it not looking as good as it could. However, finding a product that does compliment your logo should be easy as you can normally tell by looking during the artwork approval stage. To make sure that you decide on the correct colour, you can use one of these handy Colour Wheels.
There are multiple ways to use a colour wheel to get the results that work the best. Here is a list of a few examples:
Complimentary colours: One of the simplest way of finding the right colour. You merely have to find your logo’s dominant colour and then look at the opposite side of the wheel. This method helps you find colours that make each other stand out, which is what you want for when you print on one of our products. However, this technique isn’t the best for when you are printing text so try to avoid it. We actually follow this rule on our website. You’ll notice that Polly uses a lot of red in her design and the background forest uses a lot of green. This lets Polly stand out more.
Analogous colours: Another simple way to find a colour scheme where all you do is find the adjacent colours to your main one. These colours should go well with each other with a serene feel to it. They don’t make each other stand out but look good in conjunction with eachother. For it to work, one colour has to dominate and the others have to support, which works perfectly for promotional products as the supporting colour can be the colour of the product.
Triadic colours: To find the colours for this scheme, you have to find your base colour and then find draw an equilateral triangle to connect the segments like it is shown in the image. If you are wanting a vibrant colour scheme then this is a good option. You can see that our logo of Polly is made up of different shades from this method because red, blue and yellow are used in Polly’s design and all work together according to this model.
Square colours: This method makes a square connecting 4 colours that are evenly spaced from the circle. This includes the complimentary colour from the first method so don’t choose the colour opposite if your artwork contains text. It is also important to make sure that the balance between warm and cool colours is right or it may not look right. The colours that are shown in this formation almost fit perfectly with the colours we use in our branding. The red, blue and yellow are all used in our logo and we use a lot of green in the background.
That is the basics of choosing the right colour! We haven’t gone over every colour’s meaning and not every method of finding colours that contrast well but this is a great start to help you find the perfect promotional product. Be aware that these are more of a guide than strict rules you have to follow. If you find a colour scheme you like, use it! At the end of the day, it’s all about what you want and what you think looks good. So thanks for reading and we hope you enjoyed. Maybe finding the perfect colour for your promotional products will be a lot more straight forward.
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