How Effective are Promotional Pens?

• 05/11/2014
• admin
• 1

How Effective are Promotional Pens?

Have you been wondering how effective are promotional pens? If you’re a forward-thinking business owner looking for the very best tactics to grow your operations and ramp things up to the next level, this is a great question to ask. Promotional pens are commonly used in pretty much every industry out there, but before you jump straight in and implement this tactic in your own business, you need to take a look at the facts. Here, we tell you exactly what you need to be aware of when you are wondering how effective are promotional pens.

How Effective are Promotional Pens Will Depend on Your Distribution Strategy

It doesn’t take a genius to work out that if your promotional pens are sitting gathering dust in your office, they aren’t going to help you to generate new business. So before you start to consider how effective are promotional pens, you need to ask yourself what you are going to do with them. Will you use them as part of a direct mailing campaign? Will you give them away at an upcoming event that you plan to attend? The answers to these questions will determine how effective are promotional pens.

How Effective are Promotional Pens Will Depend on the Quality of Your Purchases

The items that you buy will tell your potential clients and customers an awful lot about your business, so you need to make sure that you’re buying high quality products. This will decide how effective are promotional pens within your organisation. Choose a supplier with an outstanding reputation, such as Promo Parrot, and don’t be scared to shop around. It’s worth doing your homework and research in advance.

How Effective are Promotional Pens Will Depend on Your Existing Branding and Logos

Before you start to worry about how effective are promotional pens, you need to ensure that you have all your business artwork in order. When it comes to how effective are promotional pens, it very much depends on how they look and what they say about your business. If your artwork could do with a bit of a makeover, address this first. A good designer will be able to advise you on any changes that might need to be made. In short, your logos should be relatively simple, to the point, and tell a story about what it is that you do and what you have to offer. Don’t scrimp and save in this area, as the results that you get will be nowhere near as good if you don’t put in the groundwork. If you’re struggling, think about businesses that you regularly buy from, and the logos that are associated with them. Great examples include Apple, McDonalds, and Nike.

Now you have the answers to the question around how effective are promotional pens. This should certainly give you a lot to think about in terms of where you take your marketing in the future! Will you be placing your order?

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For more information on Promotional Pens please give us a call on 0113 3221010 or email sales@promoparrot.com

This article was written by Sean Devlin.